HOPP
CONTINUED GROWTH FOR AN EVENTS BRAND DURING A GLOBAL PANDEMIC.
At a time when the world was stuck in frequent lockdowns, the events sector took a serious hit. For newly-launched brand HOPP - House of Party Planning - an events brand whose business is targeted at large gatherings, we were challenged with spreading awareness and driving a need for their services despite the intermittent ban on celebrations.
CATEGORY
ENTERTAINMENT & EVENTS
SERVICES
BRAND IDENTITY • CREATIVE DESIGN • MARKETING AND COMMUNICATION STRATEGY AND EXECUTION • LEAD GENERATION OFR CUSTOMER ACQUISITION • EMAIL MARKETING STRATEGY • CRM AND CUSTOMER JOURNEY • SOCIAL MEDIA STRATEGY
Despite the tough landscape for parties and gatherings, we were able to continue brand reach and awareness and gain traction amongst new audiences who were planning big events (ie. weddings) and had relevant interests and intentions (ie. always looking for party inspiration), ensuring that the brand was still able to grow in spite of the pandemic's ever-changing rules and was poised for growth once restrictions were lifted.
To achieve this, we revisited the brand identity to elevate the brand image and developed and executed a marketing strategy across all channels.
We also designed and set up email automations to ensure their clients and suppliers were kept engaged and informed throughout the pandemic with sensitive and relevant communications.
HOW
WE
HELPED
KEY RESULTS
01
Our lead generation campaigns increased their database by 150% in 4 months.
02
Successfully retained and grew brand audience.
03
Maintained brand awareness in a difficult period enabling growth once restrictions were lifted.