TINCTURE
PREPARING TINCTURE FOR CROWD FUNDING AND IMMEDIATE GROWTH OF NEW CAPITAL
TINCTURE, the award-winning 100% natural cleaning brand, started work with us to define and deliver its highly anticipated growth phase. TINCTURE has led the charge in natural cleaning with their mission to minimise the negative health effects of indoor pollution and the implications of chemical cleaning products on our oceans and soils and was preparing to expand their product range and build their wholesale network to extend the reach of their products globally.
CATEGORY
WELLBEING & LUXURY LIFESTYLE
SERVICES
BUSINESS & STRATEGY DEVELOPMENT • MARKETING & COMMUNICATION STRATEGY • EXECUTION ACROSS ALL MARKETING CHANNELS • LEAD GENERATION & CUSTOMER ACQUISITION • EMAIL MARKETING STRATEGY • CRM & CUSTOMER JOURNEY • DIGITAL MARKETING & SEO • SOCIAL MEDIA STRATEGY & EXECUTION • INFLUENCER CAMPAIGNS • BRAND PARTNERSHIPS & FUND RAISING
TCC began by reviewing and analysing each component of the business to lay strong foundations for growth across all relevant marketing and sales channels including the website which was successfully relaunched.
We then developed new strategies for customer acquisition, retention, and loyalty, as well as existing product strategies.
Revisiting the brand identity enabled us to elevate the brand image to further differentiate from the competition and to clearly articulate the brand's key USPs and points of differentiation.
Our team set up a robust email marketing and CRM strategy to drive sales and grow an engaged community, and we executed strategic brand partnerships to increase brand reach and awareness and managed influencer outreach to align the brand image with like-minded collaborators and content creators.
HOW
WE
HELPED
KEY RESULTS
01
Grew the database by over 40% over the course of 6 months.
02
Increased the company's profitability by 50%.
03
Set up a robust email marketing and CRM strategy to drive sales which saw a 33% increase in open rate, 97.48% increase in click-through rate, and 52.69% reduction in unsubscribe rate.