D-ROBE
SUCCESSFULLY LAUNCHING IN A BUSY MARKET
D-Robe, an outerwear and essentials brand, planned to launch in a busy competitor landscape, the challenge was how to uniquely position and successfully launch the brand so that it was strategically poised for growth.
CATEGORY
FASHION
SERVICES
BRAND STRATEGY, BRAND IDENTITY AND CREATIVE DESIGN • MARKETING AND COMMUNICATION STRATEGY • EXECUTION ACROSS ALL MARKETING CHANNELS • LAUNCH STRATEGY • LEAD GENERATION • EMAIL MARKETING • SOCIAL MEDIA STRATEGY • SEO • INFLUENCER CAMPAIGNS • BRAND PARTNERSHIPS
By leading and analysing results from a brand strategy workshop with the stakeholders we were able to uniquely position the brand and create a brand identity that stands out in the market whilst communicating the brand's key values of sustainability, freedom, practicality, comfort and style.
We created and executed a marketing strategy across all channels, and developed a lead generation launch campaign which grew the brand’s database dramatically for launch (up to 400 leads a day).
By setting up D-Robe’s email marketing system and structure, and orchestrating strategic brand partnerships we were able to increase brand reach and awareness.
We also managed influencer outreach to align the brand image with like-minded collaborators and content creators.
HOW
WE
HELPED
KEY RESULTS
01
Lead Gen campaign generated 400 leads per day.
02
Strategically positioned brand for launch and future growth.
03
Uniquely positioned the brand and created a brand identity that stands out in the market.